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News - Consumers reveal a preference for TV advertising over social media

Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the...

News - Publicis Groupe wins the Stellantis global media account without a proper pitch.

Earlier this year, the Italian-American Fiat Chrysler Automotives (FCA) merged with the French Peugeot Citroën Group...

News - Cinema Advertising Post-Pandemic

Cinema advertising post-pandemic: what does the future hold for the silver screen? In this opinion piece from The Drum,...

Abintus in the Press - Time for Media's Squeezed Middle to Take Action

Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up....

Welcoming Cherrie Hui as Junior Media Consultant

I am delighted to announce that Cherrie is joining our team as a Junior Media Consultant. During our recruitment...

News - Five Ways OOH Complements Online

Abintus brings you weekly news updates to keep you updated with current news in the advertising media industry. In this...

News - TV Upfront Advertisers Face Pressure to Reconsider Programming Biases

In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV...

Welcoming Elina Bukovska as International Media Director

Today, we're excited to announce that Elina Bukovska has joined the Abintus team as our very first International Media...

Abintus in the Press - Accenture Winds Down Media Auditing Arm

“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...

Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits

Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...

Abintus in the Press - ‘Upskill, not in-house’: Inside L’Oréal’s new media agency model

The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...

Abintus in the Press - The State of Programmatic Advertising in 5 Charts

The majority of global advertisers believe that 50 percent of a display ad in view for at least a second is not a...

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