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![Attitudes to Advertising Presentation](https://www.abintus.consulting/hubfs/Imported_Blog_Media/f39516_41315078dfea44c89810586cac90c532~mv2.png)
According to an analysis of consumer attitudes to advertising, digital media, brand safety, and data-driven targeting in the UK and US, (as measured by target audience company GWI in collaboration with WARC), around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the equivalent figures for social media advertising (17% and 19% respectively).
More details available on the WARC website.