Great brands we work with
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WHY PREPARE?
A successful agency pitch starts long before the RFP.
Understand Your Starting Point
Before deciding what needs to change, understand what’s working and what isn’t. An independent assessment establishes the facts about your current agency relationship, performance and commercial arrangements.
Define What You Really Need
A successful pitch starts with clear objectives. Align Marketing, Procurement and other stakeholders on your future requirements, agency capabilities and operating model before approaching the market.
Avoid Costly Mistakes
Pitching without proper preparation risks selecting the wrong partner, overlooking underlying issues or negotiating commitments that fail to address your real challenges. Preparation reduces these risks.
Set Up for Long-Term Success
The right preparation creates the foundations for a stronger agency partnership, with clear expectations, measurable commitments and an operating model designed to deliver lasting value.
HOW WE HELP?
By assessing your current situation and future needs before a pitch.
Every advertiser faces different challenges. Select the assessments most relevant to your business, from evaluating your current agency relationship to defining future requirements and preparing for a pitch. We tailor each programme to your objectives, markets and budget.
1. MEDIA PERFORMANCE ASSESSMENT
Independently assess your media planning, buying and performance against relevant benchmarks and KPIs. Identify inefficiencies, improvement opportunities and the performance standards your future agency should deliver.
2. FINANCIAL & CONTRACT ASSESSMENT
Review financial transparency, agency remuneration, contractual compliance and commercial arrangements. Identify risks, discrepancies and opportunities to strengthen your future agency agreement.
3. AGENCY COMMITMENTS ASSESSMENT
Verify whether your incumbent agency has delivered against its strategic, operational and commercial commitments. Establish an objective baseline to inform future negotiations, contract renewal or an agency review.
4. MEDIA OPERATING MODEL ASSESSMENT
Evaluate how your Marketing, Procurement and agency teams work together. Review responsibilities, processes, governance and decision-making to identify the operating model best suited to your future needs.
5. STAKEHOLDER & REQUIREMENTS ASSESSMENT
Engage key stakeholders to understand their priorities, challenges and expectations. Align Marketing, Procurement and other teams around clear objectives and the capabilities required from your future agency partner.
6. AGENCY LANDSCAPE ASSESSMENT
Explore the media agency landscape to identify potential partners with the right capabilities, geographical coverage and operating models. Understand your options before committing to a competitive review.
7. PITCH READINESS ASSESSMENT
Assess whether your organisation is ready to launch a successful agency review. We evaluate your objectives, internal alignment, requirements and decision-making processes, identifying gaps to address before the pitch begins.
next steps
Your challenges. Your priorities. Your PREPARE programme.
No two advertisers face the same challenges. Whether you’re reviewing your current agency relationship or preparing for a pitch, we’ll help you select the right assessments to establish your baseline, define your requirements and make better-informed decisions.
VIDEO TESTIMONIALS
What our clients say about us
“We were missing expertise when it came to media buying and media planning. Working with Abintus, we've been able to identify critical insights, allowing us to be more efficient going forward.”
Colin Kavanagh
Chief Marketing Officer - Pernod Ricard North America
“Prior to working with Abintus, we struggled with a number of challenges - there was no real transparency and insight into the performance of our media. Also, we had a hard time to really audit what our media agencies were doing for us across markets.”
Bob van der Beek
Group Commercial Director - Stage Entertainment
“Abintus delivered the support and knowledge to improve our media management skills in-house. This is a more long-term, more sustainable approach.”
Armin Haery
Global CMO, John Frieda, Kao Corporation