Learn how to critically assess media plans with this comprehensive guide. Uncover common flaws and take action to...
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Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Media Auditing
Sep 06, 2023 | Philippe Dominois
Media Audit Services: How to Choose the Right One for Your Needs
Navigate the complexities of media auditing with ease. Our article breaks down the key media audit services you need to...
Media Agency Pitch
Aug 30, 2023 | Philippe Dominois
Media Agency Models: How to Choose the Right Fit for Your Organisation
Discover how to select the ideal media agency model for your organisation. Learn the importance of alignment to...
Uncover the challenges of media waste, its impact on ROAS, and discover proven strategies to maximise advertising...
Media Process
Aug 16, 2023 | Philippe Dominois
The Crucial Role of Post Campaign Reports in Advertising Media
Is your media agency delivering genuine Post Campaign Reports (PCRs)? Dive into the critical role of PCRs and why many...
Media Agency Contract
Aug 09, 2023 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Explore the intricacies of Agency Volume Bonuses (AVBs) in advertising, from historical roots to modern-day strategies...
Media & Advertising Industry News
Jul 19, 2023 | Philippe Dominois
Global Media Landscape: Insights from the latest COMvergence report
Explore Abintus's analysis of COMvergence's latest Global Billings Report, unveiling key media trends, digital shifts,...
Unlock the power of media flowcharts to enhance advertising media efficiency. Discover top tips to reduce wastage and...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
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