Uncover the challenges of media waste, its impact on ROAS, and discover proven strategies to maximise advertising...
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Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Aug 16, 2023 | Philippe Dominois
The Crucial Role of Post Campaign Reports in Advertising Media
Is your media agency delivering genuine Post Campaign Reports (PCRs)? Dive into the critical role of PCRs and why many...
Media Agency Contract
Aug 09, 2023 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Explore the intricacies of Agency Volume Bonuses (AVBs) in advertising, from historical roots to modern-day strategies...
Media & Advertising Industry News
Jul 19, 2023 | Philippe Dominois
Global Media Landscape: Insights from the latest COMvergence report
Explore Abintus's analysis of COMvergence's latest Global Billings Report, unveiling key media trends, digital shifts,...
Unlock the power of media flowcharts to enhance advertising media efficiency. Discover top tips to reduce wastage and...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
Media Transparency
Jun 21, 2023 | Philippe Dominois
Programmatic Study: Key Findings and Abintus Recommendations
The much-awaited ANA programmatic supply chain report was released at Cannes Lions 2023 and reports many critical...
Media Transparency
Jun 14, 2023 | Philippe Dominois
Unbilled Media: The Secret Leak in your Advertising Media Budget
Understand Unbilled Media's impact on ad media budgets, learn from real-life examples, and discover how Abintus...
Media Tracking
Jun 07, 2023 | Philippe Dominois
Why Media Performance Tracking is Becoming So Popular
Media Performance Tracking is an essential tool for advertisers looking to optimise their media performance, offering...
Abintus is now offering this free service to all advertisers worldwide through the Abintus App.
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