Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
Media & Advertising Industry News
Oct 23, 2025 | Philippe Dominois
The Real Problem With Advertising Today
Find out what the 'Advertising Who Cares' movement revealed about fixing our industry.
Media Effectiveness
Oct 14, 2025 | Philippe Dominois
Why Chasing Short-Term ROI is Costing You Long-Term Growth
IPA report by Les Binet and Peter Field warns advertisers against chasing short-term results.
Advertising Analytics
Sep 16, 2025 | Philippe Dominois
The Impact of AI on the Advertising Media Industry
Discover how AI is reshaping media buying, measurement, and agency partnerships, and what advertisers must do to ensure...
Media Agency Pitch
Aug 20, 2025 | Philippe Dominois
The Hidden Risks of Choosing the Wrong Pitch Consultant
Not all pitch consultants are equal. Learn what ISBA’s latest report reveals and how to secure transparency in your...
Media & Advertising Industry News
Jun 26, 2025 | Philippe Dominois
Omnicom–IPG Merger Moves Forward After FTC Review
Behind the biggest ad merger in history lies a deeper battle over politics, platform power, and media planning...
Media & Advertising Industry News
Jun 08, 2025 | Philippe Dominois
China’s Media Rebate Scandal Widens
Major arrests, secret deals, and a growing investigation. Discover what China’s media rebate scandal could mean for...
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