Latest IAS report shows social media ads fail fast when suitability is overlooked.
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
All posts
Company News
Media Agency Pitch
Media Auditing
Media & Advertising Industry News
Media Agency Contract
Media Transparency
Advertising Analytics
Media Efficiency
Digital Media
Media Accountability
Marketing & Media Channels
Media Process
Media Procurement
Media Transformation
Case Studies
Media Effectiveness
Media Training
China
Media Management Re-engineering
How can advertisers work smarter with media intermediaries in China while avoiding hidden risks.
Advertising Analytics
Sep 16, 2025 | Philippe Dominois
The Impact of AI on the Advertising Media Industry
Discover how AI is reshaping media buying, measurement, and agency partnerships, and what advertisers must do to ensure...
Media Agency Pitch
Aug 20, 2025 | Philippe Dominois
The Hidden Risks of Choosing the Wrong Pitch Consultant
Not all pitch consultants are equal. Learn what ISBA’s latest report reveals and how to secure transparency in your...
Abintus expands into APAC with Nick Binns as SVP, bringing 25+ years of media expertise to support advertisers across...
Media & Advertising Industry News
Jun 26, 2025 | Philippe Dominois
Omnicom–IPG Merger Moves Forward After FTC Review
Behind the biggest ad merger in history lies a deeper battle over politics, platform power, and media planning...
Media & Advertising Industry News
Jun 08, 2025 | Philippe Dominois
China’s Media Rebate Scandal Widens
Major arrests, secret deals, and a growing investigation. Discover what China’s media rebate scandal could mean for...
Media & Advertising Industry News
May 07, 2025 | Philippe Dominois
WPP Media: The Good, the Bad, and the Ugly
WPP rebrands GroupM as WPP Media. Discover what this means for advertisers, and the good, the bad, and the ugly of this...
Media & Advertising Industry News
Apr 29, 2025 | Philippe Dominois
Google's U-turn Leaves Advertisers in Limbo
Google’s decision to keep third-party cookies changes the game again. Discover what smart advertisers should do next to...
Media & Advertising Industry News
Apr 24, 2025 | Philippe Dominois
Key Takeaways from COMvergence's 2024 Agency Acquisitions Report
Discover key shifts from COMvergence’s 2024 Marcom acquisitions study, helping advertisers navigate a rapidly evolving...
Meet Dan Wright, our new Digital Media Manager, joining Abintus from Ebiquity with deep expertise in digital media and...
Marketing & Media Channels
Feb 14, 2025 | Alberto Mezzalira
Is Retail Media the Advertising Revolution Brands Need?
Retail media is transforming advertising by helping brands reach high-intent shoppers with precision. Explore key...
Ready to learn more?
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.