Challenge the accuracy of your media agency reports. Learn from the Mediacom scandal and discover the value of Holistic...
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Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
Media Accountability
Mar 07, 2022 | Philippe Dominois
Why a financial media audit is key to ensuring full media accountability
A financial media audit looks at the granular detail of your media spend and helps you gain full media accountability....
Discover what Laia found out after starting reviewing media agency documents for the first time.
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