Media Effectiveness
Oct 14, 2025 | Philippe Dominois
Why Chasing Short-Term ROI is Costing You Long-Term Growth
IPA report by Les Binet and Peter Field warns advertisers against chasing short-term results.
Media effectiveness
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Media Efficiency
Jan 10, 2023 | Philippe Dominois
Media performance reviews: How to get the most from your ad spend in 2023
In this new blog, we explore the six key ways you can boost your advertising media performance in 2023.
Media Efficiency
Jan 24, 2022 | Philippe Dominois
Why you need to conduct a holistic assessment of your media performance
In this blog, we look at why a holistic approach to media management is key to delivering ROI on media spend.
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