Media transparency

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Decoding the Paradox of 'Proprietary Media': The Hidden Costs and Lack of Transparency

Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...

How to improve your media transparency with a media performance review

In this blog, we’ll cover why media transparency is a major challenge and how a media performance review can help you...

"Murky at Best, Fraudulent at Worst"

Advertisers Be Aware When P&G's Marc Pritchard, owner of the world's largest advertising budget, describes the media...

A New Media Law in Greece and Its Impossible Impact on the Advertising Market

Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...

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