From hidden mark-ups to ambiguous costs, discover the 10 sneaky ways media agencies might be overcharging you. Don't...
Media transparency
All posts
Company News
Media Agency Pitch
Media Agency Contract
Media Transparency
Media Accountability
Media Efficiency
Media Auditing
Media Procurement
Media Process
Media Transformation
Case Studies
Media Effectiveness
Media Training
Media & Advertising Industry News
Media Management Re-engineering
Media Tracking
Explore the intricacies of Agency Volume Bonuses (AVBs) in advertising, from historical roots to modern-day strategies...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
Media Transparency
Jun 21, 2023 | Philippe Dominois
Programmatic Study: Key Findings and Abintus Recommendations
The much-awaited ANA programmatic supply chain report was released at Cannes Lions 2023 and reports many critical...
Media Transparency
Jun 14, 2023 | Philippe Dominois
Unbilled Media: The Secret Leak in your Advertising Media Budget
Understand Unbilled Media's impact on ad media budgets, learn from real-life examples, and discover how Abintus...
Media Transparency
May 01, 2023 | Philippe Dominois
Decoding the Paradox of 'Proprietary Media': The Hidden Costs and Lack of Transparency
Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...
Media Transparency
Feb 21, 2022 | Philippe Dominois
How to improve your media transparency with a media performance review
In this blog, we’ll cover why media transparency is a major challenge and how a media performance review can help you...
Advertisers Be Aware When P&G's Marc Pritchard, owner of the world's largest advertising budget, describes the media...
Media Auditing
Mar 31, 2021 | Philippe Dominois
A New Media Law in Greece and Its Impossible Impact on the Advertising Market
Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...
- 1
Ready to learn more?
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.