Discover the win-win potential of well-designed PRF schemes for advertisers and media agencies. Unlock better results...
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Media Agency Contract
Feb 27, 2024 | Philippe Dominois
Understanding Agent vs Principal in Media Agencies
A comprehensive guide to understanding Agent and Principal roles in media agencies, and uncovering the importance of...
Media Agency Contract
Sep 28, 2023 | Philippe Dominois
The PRIP Advantage: Transforming Media Agency Partnerships
Explore the transformative power of PRIP in media agency partnerships. Dive into real-world examples and discover how...
Media Transparency
Jun 14, 2023 | Philippe Dominois
Unbilled Media: The Secret Leak in your Advertising Media Budget
Understand Unbilled Media's impact on ad media budgets, learn from real-life examples, and discover how Abintus...
Abintus is now offering this free service to all advertisers worldwide through the Abintus App.
Media Agency Contract
Jul 06, 2022 | Philippe Dominois
Show them the money! How a powerful PRF can maximise your media agency’s performance
Learn how a powerful PRF can maximise your media agency’s performance
Media Agency Contract
Apr 05, 2022 | Philippe Dominois
Media auditing: 20 Key Questions To Assess Your Media Agency Contract
In this post, we’ll outline 20 critical questions for any challenger brand to ask of its media agency as it negotiates...
Media Agency Contract
Dec 14, 2021 | Philippe Dominois
How To Know If Your Media Agency Contract Is Any Good?
The core of a transparent and successful relationship between an advertiser and its media agency is a well-thought-out...
Media Agency Contract
Nov 17, 2021 | Philippe Dominois
Let Your Media Agency Contract Do The Talking!
I found out there is a strong correlation between the quality of my clients' media agency contract and their overall...
From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...
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