Media Management Resources

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How Effective Is Your PRF Scheme? Here’s How to Find Out (And Make It Better)

Top 4 Benefits of Learning Advertising Media Best Practices

Pressure was heaped on procurement departments in 2016 following the publication of an explosive report by the...

6 Best Advices for Mastering Advertising Media Procurement

In an environment undergoing continual transformation, many companies are searching for new ways to assess, increase,...

"Murky at Best, Fraudulent at Worst"

Advertisers Be Aware When P&G's Marc Pritchard, owner of the world's largest advertising budget, describes the media...

Welcoming Alberto Mezzalira as Junior Media Analyst @ Abintus

Today we are very excited to have Alberto on board as a Junior Media Analyst. Alberto Mezzalira describes himself as...

An Abintus Story by Colin Kavanagh

An Abintus Story by Colin Kavanagh, Chief Marketing Officer at Pernod Ricard EMEA LATAM.

Abintus in the Press - Pernod Ricard appoints UK media agency to £10m account

Pernod Ricard UK, the French-owned wine and spirits giant, has appointed Manning Gottlieb OMD to its estimated £10m...

News - Pernod Ricard Benelux moves its media account to Havas Media

Pernod Ricard Benelux has appointed Havas Media to its media planning and buying account following a competitive pitch....

News - Consumers reveal a preference for TV advertising over social media

Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the...

News - Publicis Groupe wins the Stellantis global media account without a proper pitch.

Earlier this year, the Italian-American Fiat Chrysler Automotives (FCA) merged with the French Peugeot Citroën Group...

News - Cinema Advertising Post-Pandemic

Cinema advertising post-pandemic: what does the future hold for the silver screen? In this opinion piece from The Drum,...

Abintus in the Press - Time for Media's Squeezed Middle to Take Action

Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up....

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