Transparency will be one of the most important challenges facing advertisers in 2022. To see the full picture, here’s...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
Media Efficiency
Jan 24, 2022 | Philippe Dominois
Why you need to conduct a holistic assessment of your media performance
In this blog, we look at why a holistic approach to media management is key to delivering ROI on media spend.
Media Agency Contract
Dec 14, 2021 | Philippe Dominois
How To Know If Your Media Agency Contract Is Any Good?
The core of a transparent and successful relationship between an advertiser and its media agency is a well-thought-out...
Media Agency Pitch
Dec 02, 2021 | Philippe Dominois
The Do's and Don'ts of Media Agency Pitch Management
We are creating the ‘Media Agency Pitch Process’ course. We call it the IKEA of media pitch management. The six and...
Media Agency Contract
Nov 17, 2021 | Philippe Dominois
Let Your Media Agency Contract Do The Talking!
I found out there is a strong correlation between the quality of my clients' media agency contract and their overall...
Media Agency Contract
Nov 01, 2021 | Philippe Dominois
How Effective Is Your PRF Scheme? Here’s How to Find Out (And Make It Better)
How Effective Is Your PRF Scheme? Here’s How to Find Out (And Make It Better)
Media Training
Oct 10, 2021 | Philippe Dominois
Top 4 Benefits of Learning Advertising Media Best Practices
Pressure was heaped on procurement departments in 2016 following the publication of an explosive report by the...
Media Procurement
Sep 24, 2021 | Philippe Dominois
6 Best Advices for Mastering Advertising Media Procurement
In an environment undergoing continual transformation, many companies are searching for new ways to assess, increase,...
Advertisers Be Aware When P&G's Marc Pritchard, owner of the world's largest advertising budget, describes the media...
Company News
Aug 16, 2021 | Philippe Dominois
Welcoming Alberto Mezzalira as Junior Media Analyst @ Abintus
Today we are very excited to have Alberto on board as a Junior Media Analyst. Alberto Mezzalira describes himself as...
An Abintus Story by Colin Kavanagh, Chief Marketing Officer at Pernod Ricard EMEA LATAM.
Company News
Aug 03, 2021 | Philippe Dominois
Abintus in the Press - Pernod Ricard appoints UK media agency to £10m account
Pernod Ricard UK, the French-owned wine and spirits giant, has appointed Manning Gottlieb OMD to its estimated £10m...
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