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Media & Advertising Industry News
Jul 19, 2023 | Philippe Dominois
Global Media Landscape: Insights from the latest COMvergence report
Explore Abintus's analysis of COMvergence's latest Global Billings Report, unveiling key media trends, digital shifts,...
Unlock the power of media flowcharts to enhance advertising media efficiency. Discover top tips to reduce wastage and...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
Media Transparency
Jun 14, 2023 | Philippe Dominois
Unbilled Media: The Secret Leak in your Advertising Media Budget
Understand Unbilled Media's impact on ad media budgets, learn from real-life examples, and discover how Abintus...
Advertising Analytics
Jun 07, 2023 | Philippe Dominois
Why Media Performance Tracking is Becoming So Popular
Media Performance Tracking is an essential tool for advertisers looking to optimise their media performance, offering...
Abintus is now offering this free service to all advertisers worldwide through the Abintus App.
Meet with the Abintus team at the 2023 Cannes Lions Festival to engage in thoughtful conversations about effective...
Media Transparency
May 01, 2023 | Philippe Dominois
Decoding the Paradox of 'Proprietary Media': The Hidden Costs and Lack of Transparency
Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...
Media Management Re-engineering
Apr 03, 2023 | Philippe Dominois
Media Management Re-Engineering for Optimal Advertising Results
This post encourages advertisers to invest in Media Management Re-Engineering for optimal advertising results.
Media Transformation
Mar 01, 2023 | Philippe Dominois
Unlocking Advertising Success: The Power of Media Transformation
In this new blog, we explain the concept of media transformation in the advertising industry and its importance in...
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