Learn how to critically assess media plans with this comprehensive guide. Uncover common flaws and take action to...
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Media Auditing
Sep 06, 2023 | Philippe Dominois
Media Audit Services: How to Choose the Right One for Your Needs
Navigate the complexities of media auditing with ease. Our article breaks down the key media audit services you need to...
Media Agency Pitch
Aug 30, 2023 | Philippe Dominois
Media Agency Models: How to Choose the Right Fit for Your Organisation
Discover how to select the ideal media agency model for your organisation. Learn the importance of alignment to...
Uncover the challenges of media waste, its impact on ROAS, and discover proven strategies to maximise advertising...
Media & Advertising Industry News
Jul 19, 2023 | Philippe Dominois
Global Media Landscape: Insights from the latest COMvergence report
Explore Abintus's analysis of COMvergence's latest Global Billings Report, unveiling key media trends, digital shifts,...
Unlock the power of media flowcharts to enhance advertising media efficiency. Discover top tips to reduce wastage and...
Uncover the truth behind Google's response to the YouTube scandal. Exposing misrepresentations, lies, and non-answers....
In today's world of soaring ad costs, tackling ad wastage isn't just a smart strategy; it's an absolute must for any...
Media Transparency
Jun 14, 2023 | Philippe Dominois
Unbilled Media: The Secret Leak in your Advertising Media Budget
Understand Unbilled Media's impact on ad media budgets, learn from real-life examples, and discover how Abintus...
Advertising Analytics
Jun 07, 2023 | Philippe Dominois
Why Media Performance Tracking is Becoming So Popular
Media Performance Tracking is an essential tool for advertisers looking to optimise their media performance, offering...
Abintus is now offering this free service to all advertisers worldwide through the Abintus App.
Meet with the Abintus team at the 2023 Cannes Lions Festival to engage in thoughtful conversations about effective...
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