Media Management Resources

Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...

This post encourages advertisers to invest in Media Management Re-Engineering for optimal advertising results.

In this new blog, we explain the concept of media transformation in the advertising industry and its importance in...

I am delighted to announce that Tetiana Chervonna is joining our team as a Senior Media Consultant. I was impressed by...

In this new blog, we explore the six key ways you can boost your advertising media performance in 2023.

8 ways marketing procurement can reduce media costs without harming existing media agency relationships.

In this article, we explain how advertisers can start to cut thier media advertising budget without hurting their...

This article discusses how to use scorecards as an almost foolproof method for evaluating different media agencies.

Learn how a powerful PRF can maximise your media agency’s performance

Running a media agency pitch can be challenging without the know-how. This blog explains our top tips to make it a...

This blog discusses the key criteria that you need to know for assessing and choosing a media agency pitch consultant...

In this article, we outline why you need a good RFP and detail 6 essential elements, including 29 supporting details,...