Media Performance Tracking

Track near real-time advertising media campaigns, identify issues, take corrective actions, and optimise media performance to meet your goals.

“Working with Abintus, we’ve been able to identify critical insights, allowing us to be more efficient going forward. But beyond that, we’ve really been able to step up the level of professionalism when it comes to media buying capabilities.”

Colin Kavanagh
Chief Marketing Officer

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WHY ABINTUS

How we can help you…

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Optimise your advertising media spend

Understand the underperforming areas to take the right corrective actions to maximise your media performance.

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Measure and track your share of voice

Capture your competitors offline and online media activities, and discover how your share of voice is progressing over time.

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Generate insights for better media planning

Use media spend threshold analysis to outperform your competitors while minimising wastage.

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Improve your return on advertising spend (ROAS)

Build accurate and suitable databases of weekly media data necessary to apply advanced analytics for attributing and forecasting the impact of media investments successfully.

Deliverables

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Independent media metrics and KPIs reporting

To understand whether your media performance is on target.

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Your own internal media benchmarks

Necessary to be able to challenge your media agencies.

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Insights about your competitors’ offline and online media activities

Gain access to regularly updated comprehensive competitor media spend, media mix, seasonality and flighting strategies.

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Media spend threshold analysis

Understand how much media budget by media touchpoint you need to compete against your competitors.

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Interactive dashboards and database

Interactive and configurable dashboards visualising key datasets, which can be built within your own ecosystem.

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MMM-ready weekly media data

Collection, cleansing and preparation of your media data for your Marketing Mix Modelling (MMM) needs.

Great brands we work with

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RESULTS

What results can I expect?

From competitor analysis to brand media strategies, we can help you be more proactive and make decisions based on trustworthy media performance tracking insights.

Every advertiser is unique. That’s why we work with you to identify the best possible methodology for optimising your media performance. The aim is to create actionable and valuable insights which can be used at a local, regional and global level - saving you time and significantly improving performance.

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Book a consultation

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Explore our other services

Holistic Media Auditing

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Media Agency Pitch Management

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Media Management Training

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Sounds interesting?

Get better results from your media agencies. Dive straight in and book a free one-hour consultation:

Book a consultation