Abintus brings a new independent option to the Italian media consulting market, giving local advertisers an alternative...
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Asia Pacific
Jan 07, 2026 | Nick Binns
India's Media Horizon: A Strategic Imperative for European Brands
Strategically engage with India's dynamic media market for unparalleled growth opportunities, leveraging digital...
Sustainable Media
Dec 09, 2025 | Steve Pollack
Why Sustainable Media Matters, and How to Get It Right
A clear guide to lowering media carbon impact while strengthening brand and results.
Abintus can now help advertisers cut CO2 emissions across media and improve media responsibility.
Meet Nick Murray, our new Account Director, joining Abintus from Sky and Ebiquity with deep expertise in media and...
Media & Advertising Industry News
Oct 23, 2025 | Philippe Dominois
The Real Problem With Advertising Today
Find out what the 'Advertising Who Cares' movement revealed about fixing our industry.
Media Effectiveness
Oct 14, 2025 | Philippe Dominois
Why Chasing Short-Term ROI is Costing You Long-Term Growth
IPA report by Les Binet and Peter Field warns advertisers against chasing short-term results.
This article is a practical guide to understanding and navigating Indonesia’s media landscape.
Latest IAS report shows social media ads fail fast when suitability is overlooked.
How can advertisers work smarter with media intermediaries in China while avoiding hidden risks.
Advertising Analytics
Sep 16, 2025 | Philippe Dominois
The Impact of AI on the Advertising Media Industry
Discover how AI is reshaping media buying, measurement, and agency partnerships, and what advertisers must do to ensure...
Media Agency Pitch
Aug 20, 2025 | Philippe Dominois
The Hidden Risks of Choosing the Wrong Pitch Consultant
Not all pitch consultants are equal. Learn what ISBA’s latest report reveals and how to secure transparency in your...
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