Italy
Mar 19, 2026 | Guido Caruso
Why 2026 Is the Right Time for Italian Advertisers to Revisit Media Agency Contracts
Understand why many advertisers in Italy need a structured review to restore clarity, align incentives, and improve...
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Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Media Agency Pitch
Feb 18, 2026 | Philippe Dominois
Why 90% of Advertisers Use Pitch Consultants for Global Media Agency Reviews
Thinking of running a media pitch alone? See why leading advertisers rely on specialist consultants.
Media Training
Feb 10, 2026 | Philippe Dominois
Why Advertisers Are Now Investing in Media Management Training
Strong media governance starts with people. Discover how training helps advertisers reduce agency dependency and...
Abintus brings a new independent option to the Italian media consulting market, giving local advertisers an alternative...
Asia Pacific
Jan 07, 2026 | Nick Binns
India's Media Horizon: A Strategic Imperative for European Brands
Strategically engage with India's dynamic media market for unparalleled growth opportunities, leveraging digital...
Sustainable Media
Dec 09, 2025 | Steve Pollack
Why Sustainable Media Matters, and How to Get It Right
A clear guide to lowering media carbon impact while strengthening brand and results.
Abintus can now help advertisers cut CO2 emissions across media and improve media responsibility.
Meet Nick Murray, our new Account Director, joining Abintus from Sky and Ebiquity with deep expertise in media and...
Media & Advertising Industry News
Oct 23, 2025 | Philippe Dominois
The Real Problem With Advertising Today
Find out what the 'Advertising Who Cares' movement revealed about fixing our industry.
Media Effectiveness
Oct 14, 2025 | Philippe Dominois
Why Chasing Short-Term ROI is Costing You Long-Term Growth
IPA report by Les Binet and Peter Field warns advertisers against chasing short-term results.
This article is a practical guide to understanding and navigating Indonesia’s media landscape.
Latest IAS report shows social media ads fail fast when suitability is overlooked.
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