Media Effectiveness
Oct 14, 2025 | Philippe Dominois
Why Chasing Short-Term ROI is Costing You Long-Term Growth
IPA report by Les Binet and Peter Field warns advertisers against chasing short-term results.
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Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Media Management Re-engineering
This article is a practical guide to understanding and navigating Indonesia’s media landscape.
Latest IAS report shows social media ads fail fast when suitability is overlooked.
How can advertisers work smarter with media intermediaries in China while avoiding hidden risks.
Advertising Analytics
Sep 16, 2025 | Philippe Dominois
The Impact of AI on the Advertising Media Industry
Discover how AI is reshaping media buying, measurement, and agency partnerships, and what advertisers must do to ensure...
Media Agency Pitch
Aug 20, 2025 | Philippe Dominois
The Hidden Risks of Choosing the Wrong Pitch Consultant
Not all pitch consultants are equal. Learn what ISBA’s latest report reveals and how to secure transparency in your...
Abintus expands into APAC with Nick Binns as SVP, bringing 25+ years of media expertise to support advertisers across...
Media & Advertising Industry News
Jun 26, 2025 | Philippe Dominois
Omnicom–IPG Merger Moves Forward After FTC Review
Behind the biggest ad merger in history lies a deeper battle over politics, platform power, and media planning...
Media & Advertising Industry News
Jun 08, 2025 | Philippe Dominois
China’s Media Rebate Scandal Widens
Major arrests, secret deals, and a growing investigation. Discover what China’s media rebate scandal could mean for...
Media & Advertising Industry News
May 07, 2025 | Philippe Dominois
WPP Media: The Good, the Bad, and the Ugly
WPP rebrands GroupM as WPP Media. Discover what this means for advertisers, and the good, the bad, and the ugly of this...
Media & Advertising Industry News
Apr 29, 2025 | Philippe Dominois
Google's U-turn Leaves Advertisers in Limbo
Google’s decision to keep third-party cookies changes the game again. Discover what smart advertisers should do next to...
Media & Advertising Industry News
Apr 24, 2025 | Philippe Dominois
Key Takeaways from COMvergence's 2024 Agency Acquisitions Report
Discover key shifts from COMvergence’s 2024 Marcom acquisitions study, helping advertisers navigate a rapidly evolving...
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