Abintus Consulting supported Pernod Ricard Benelux in the review, which kicked off in January 2021.
Havas Media fend off competition from WPP’s Wavemaker and Zigt Media to secure the account.
Following a comprehensive media agency pitch process led by Abintus Consulting, Pernod Ricard Benelux can confirm that the company will be collaborating with Havas Media for media strategy, planning and buying in the Benelux region from July 2021.
As a company, we’re on an exciting journey of digital transformation. We’re thrilled to welcome Havas Media aboard, as the agency will bring data-driven insights and help us drive growth within our diverse brands as we shift to an even stronger consumer-obsessed mindset and build a culture of creativity.
We are confident that Havas Media will be able to add creativity, strategic thinking and energy to all our marketing initiatives and help us be the best for our consumers. We look forward to working with them.
Quote from Hugues Rey, CEO at Havas Media Belgium
Havas Media is absolutely excited to be able to work for the iconic and socially engaged brands of the group Pernod Ricard. During this pitch, we wanted to demonstrate our agility on local deployment thru a.o. market specific digital solutions whilst ensuring alignment across Benelux.
About Pernod Ricard:
Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,448 million in FY20.
Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008).
About Abintus Consulting:
Abintus Consulting is a young and dynamic advertising media consultancy based in London, with a new concept in effective media management consulting. They empower brands around the world with knowledge, skills, step-by-step processes, tools, and benchmarks to extract the best value out of their media supply chain.
They are a team of passionate and experienced people with one thing in common; They believe that improvements need to come first and foremost ‘from within’ – ‘Ab Intus’ in Latin, hence their company name – Abintus.
More details about Abintus Consulting are available on their website: https://www.abintusgroup.com