.jpg)
Company News
Feb 03, 2020 | Philippe Dominois
Abintus in the Press - Accenture Winds Down Media Auditing Arm
“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...
Company news
All posts
Company News
Media Agency Pitch
Media Auditing
Media & Advertising Industry News
Media Agency Contract
Media Transparency
Advertising Analytics
Media Efficiency
Digital Media
Media Accountability
Marketing & Media Channels
Media Process
Media Procurement
Media Transformation
Media Effectiveness
Asia Pacific
Case Studies
Media Training
Media Management Re-engineering
Company News
Aug 12, 2019 | Philippe Dominois
Abintus in the Press - WPP and Omnicom take a stand against Accenture-led audits
Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...
Company News
Jun 17, 2019 | Philippe Dominois
Abintus in the Press - ‘Upskill, not in-house’: Inside L’Oréal’s new media agency model
The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...
Company News
Apr 05, 2018 | Philippe Dominois
Abintus in the Press - The State of Programmatic Advertising in 5 Charts
The majority of global advertisers believe that 50 percent of a display ad in view for at least a second is not a...
Ready to learn more?
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.