Media Management Resources

Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...

According to the COMvergence Global New Business Barometer 2020, the total media pitch activity over the course of the...

Abintus educated us and they made us less dependent on media agencies. And that also gives us much more strength and...

From our research (see previous post), we found that two-thirds of media agency contracts do have a PRF included in the...

Discover what Laia found out after starting reviewing media agency documents for the first time.

In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV...

Today, we're excited to announce that Elina Bukovska has joined the Abintus team as our very first International Media...

Beware of the quick and simple solutions Delivering advertising media savings can be a very dangerous exercise. Done...

“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive...

Outside of Accenture, Ebiquity is widely regarded as the independent consultancy with the biggest auditing offer in the...

The challenge with this sort of approach, however, is L’Oréal must lock in deliverables early on, which isn’t easy when...

The majority of global advertisers believe that 50 percent of a display ad in view for at least a second is not a...