Media Management Resources

The core of a transparent and successful relationship between an advertiser and its media agency is a well-thought-out...

We are creating the ‘Media Agency Pitch Process’ course. We call it the IKEA of media pitch management. The six and...

I found out there is a strong correlation between the quality of my clients' media agency contract and their overall...

Pressure was heaped on procurement departments in 2016 following the publication of an explosive report by the...

In an environment undergoing continual transformation, many companies are searching for new ways to assess, increase,...

Advertisers Be Aware When P&G's Marc Pritchard, owner of the world's largest advertising budget, describes the media...

Today we are very excited to have Alberto on board as a Junior Media Analyst. Alberto Mezzalira describes himself as...

An Abintus Story by Colin Kavanagh, Chief Marketing Officer at Pernod Ricard EMEA LATAM.

Pernod Ricard UK, the French-owned wine and spirits giant, has appointed Manning Gottlieb OMD to its estimated £10m...

Pernod Ricard Benelux has appointed Havas Media to its media planning and buying account following a competitive pitch....

Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the...

Earlier this year, the Italian-American Fiat Chrysler Automotives (FCA) merged with the French Peugeot Citroën Group...