Media Management Resources
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Company News
Aug 03, 2021 | Philippe Dominois
Abintus in the Press - Pernod Ricard appoints UK media agency to £10m account
Pernod Ricard UK, the French-owned wine and spirits giant, has appointed Manning Gottlieb OMD to its estimated £10m...

Company News
Jul 05, 2021 | Philippe Dominois
News - Pernod Ricard Benelux moves its media account to Havas Media
Pernod Ricard Benelux has appointed Havas Media to its media planning and buying account following a competitive pitch....

Company News
Apr 28, 2021 | Philippe Dominois
News - Consumers reveal a preference for TV advertising over social media
Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the...

Company News
Apr 27, 2021 | Philippe Dominois
News - Publicis Groupe wins the Stellantis global media account without a proper pitch.
Earlier this year, the Italian-American Fiat Chrysler Automotives (FCA) merged with the French Peugeot Citroën Group...

Company News
Apr 16, 2021 | Philippe Dominois
Abintus in the Press - Time for Media's Squeezed Middle to Take Action
Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up....

Media & Advertising Industry News
Mar 31, 2021 | Philippe Dominois
A New Media Law in Greece and Its Impossible Impact on the Advertising Market
Greece’s new media law is creating a ton of confusion among advertisers, media agencies, auditors and other industry...

Media Agency Pitch
Mar 23, 2021 | Philippe Dominois
The Media Agency Pitch Landscape 2020: What Does the Latest Industry Report Reveal?
According to the COMvergence Global New Business Barometer 2020, the total media pitch activity over the course of the...
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