Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.

Media & Advertising Industry News
Jun 26, 2025 | Philippe Dominois
Omnicom–IPG Merger Moves Forward After FTC Review
Behind the biggest ad merger in history lies a deeper battle over politics, platform power, and media planning...

Media & Advertising Industry News
Jun 08, 2025 | Philippe Dominois
China’s Media Rebate Scandal Widens
Major arrests, secret deals, and a growing investigation. Discover what China’s media rebate scandal could mean for...

Media & Advertising Industry News
May 07, 2025 | Philippe Dominois
WPP Media: The Good, the Bad, and the Ugly
WPP rebrands GroupM as WPP Media. Discover what this means for advertisers, and the good, the bad, and the ugly of this...

Media & Advertising Industry News
Apr 29, 2025 | Philippe Dominois
Google's U-turn Leaves Advertisers in Limbo
Google’s decision to keep third-party cookies changes the game again. Discover what smart advertisers should do next to...

Media & Advertising Industry News
Apr 24, 2025 | Philippe Dominois
Key Takeaways from COMvergence's 2024 Agency Acquisitions Report
Discover key shifts from COMvergence’s 2024 Marcom acquisitions study, helping advertisers navigate a rapidly evolving...

Company News
Jan 18, 2025 | Philippe Dominois
Why Advertisers Are Choosing Abintus over Traditional Media Consultancies
Our clients spoke, and the 2024 survey results are in - find out what makes Abintus the trusted choice in media...

Company News
Jan 15, 2025 | Philippe Dominois
Savencia Appoints Abintus to Lead Global Media Agency Consolidation
Abintus successfully fought off competition from several leading global media auditors to secure the account and...

Media & Advertising Industry News
Nov 28, 2024 | Philippe Dominois
Key Insights from the WFA 2025 Media Budgets Survey
Curious about 2025’s key media trends? Learn how top global brands are responding to challenges and opportunities in...
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