Media Auditing
Sep 18, 2024 | Philippe Dominois
Why Your Media Audit Falls Short Without Triangulation
Confident in your current media audit? Learn how triangulation uncovers flaws in outdated methods, revealing hidden...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Media & Advertising Industry News
Aug 21, 2024 | Philippe Dominois
The Future of Programmatic: Key Insights from WARC's 2024 Report
The latest WARC report reveals programmatic's shortcomings. Is programmatic failing advertisers? Explore key challenges...
Discover the power of holistic media auditing: a 360-degree approach to optimising your advertising media performance....
I am delighted to announce that Doris Yu is joining our team as a Data Analyst. I was impressed by Doris's expertise,...
Advertising Analytics
May 29, 2024 | Philippe Dominois
Why Media Agency Commitments Tracking is Essential After Pitching
Learn how to hold your media agency accountable and achieve the savings you deserve through effective media agency...
Media & Advertising Industry News
May 14, 2024 | Philippe Dominois
Principal Media Study: Key Findings and Abintus Recommendations
The ANA report reveals the risks of principal media for advertisers. We examine the findings and propose Holistic Media...
Media Agency Pitch
May 06, 2024 | Philippe Dominois
Chemistry Meetings Crucial for Media Agency Pitch?
Discover the crucial role of Chemistry Meetings in Media Agency Pitches. Get expert advice and practical tips to...
Media Process
Apr 28, 2024 | Philippe Dominois
Media Planning and Buying: Buying the Plan vs. Planning the Buy
Learn the difference between these two approaches in media planning and buying. Ensure your media agency works in your...
Struggling with subpar post campaign analysis reports? Learn how to ensure your media agency delivers the insights you...
Digital Media
Apr 16, 2024 | Philippe Dominois
Ad Viewability: Should advertisers pay for non-viewed impressions?
Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Company News
Apr 12, 2024 | Philippe Dominois
BSH moves its global media auditing and pitch support needs to Abintus
Abintus successfully fought off competition from several leading global media auditors to secure the account and...
Discover the win-win potential of well-designed PRF schemes for advertisers and media agencies. Unlock better results...
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