Advertising Analytics
Jun 07, 2023 | Philippe Dominois
Why Media Performance Tracking is Becoming So Popular
Media Performance Tracking is an essential tool for advertisers looking to optimise their media performance, offering...
Media Management Resources
Stay up-to-date with the world of advertising media and read our best practice thought leadership to help you improve your media management skills.
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Media Management Re-engineering
Abintus is now offering this free service to all advertisers worldwide through the Abintus App.
Meet with the Abintus team at the 2023 Cannes Lions Festival to engage in thoughtful conversations about effective...
Media Transparency
May 01, 2023 | Philippe Dominois
Decoding the Paradox of 'Proprietary Media': The Hidden Costs and Lack of Transparency
Explore the perplexing trend of brands purchasing proprietary media, its hidden costs, lack of transparency, and how...
Media Management Re-engineering
Apr 03, 2023 | Philippe Dominois
Media Management Re-Engineering for Optimal Advertising Results
This post encourages advertisers to invest in Media Management Re-Engineering for optimal advertising results.
Media Transformation
Mar 01, 2023 | Philippe Dominois
Unlocking Advertising Success: The Power of Media Transformation
In this new blog, we explain the concept of media transformation in the advertising industry and its importance in...
Company News
Feb 17, 2023 | Philippe Dominois
Welcoming Tetiana Chervonna as Senior Media Consultant
I am delighted to announce that Tetiana Chervonna is joining our team as a Senior Media Consultant. I was impressed by...
Media Efficiency
Jan 10, 2023 | Philippe Dominois
Media performance reviews: How to get the most from your ad spend in 2023
In this new blog, we explore the six key ways you can boost your advertising media performance in 2023.
Media Procurement
Sep 28, 2022 | Philippe Dominois
8 ways marketing procurement can reduce media costs and improve media agency relationships
8 ways marketing procurement can reduce media costs without harming existing media agency relationships.
Media Procurement
Sep 28, 2022 | Philippe Dominois
Marketing procurement: how to cut media advertising budgets without hurting performance
In this article, we explain how advertisers can start to cut thier media advertising budget without hurting their...
Media Agency Pitch
Jul 08, 2022 | Philippe Dominois
Running a media agency pitch? Here’s how to evaluate competing media agencies.
This article discusses how to use scorecards as an almost foolproof method for evaluating different media agencies.
Media Agency Contract
Jul 06, 2022 | Philippe Dominois
Show them the money! How a powerful PRF can maximise your media agency’s performance
Learn how a powerful PRF can maximise your media agency’s performance
Ready to learn more?
Discover and sustain outstanding media performance. Our strategic approach provides a deeper understanding of media performance, auditing, and pitch processes. Share your details and we’ll be in touch.