Latest IAS report shows social media ads fail fast when suitability is overlooked.
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Media & Advertising Industry News
Aug 21, 2024 | Philippe Dominois
The Future of Programmatic: Key Insights from WARC's 2024 Report
The latest WARC report reveals programmatic's shortcomings. Is programmatic failing advertisers? Explore key challenges...
Digital Media
Apr 16, 2024 | Philippe Dominois
Ad Viewability: Should advertisers pay for non-viewed impressions?
Why pay for unseen ads? Our article delves into the flaws of the current Ad Viewability model and offers actionable...
Digital Media
Feb 16, 2024 | Philippe Dominois
Exposed: The Adtech Tax Eating Your Digital Media Campaign Budgets
Digital media technical costs are eating up ad budgets, but advertisers can take back control. Learn how hidden adtech...
Marketing & Media Channels
Feb 07, 2024 | Philippe Dominois
What Advertisers Need to Know to Win at Social Media in 2024
Discover key social media trends for 2024 including authenticity, influencers, AI, and more. Learn how to craft an...
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