The Marketers' Guide to Media Agency Pitch Management

Media agency pitch processes are complex, high-stakes affairs. And for challenger brands, there is simply no room for mistakes.

Get your pitch process right and you can propel your brand forward as you secure great deals and recognition. Get it wrong, though, and the consequences are dire.

This guide provides detailed information, insights and best-practice tips for managing a media agency pitch successfully, so you’ll be able to run your next media agency pitch with confidence.


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What's inside?

Learn how challenger brands can manage a media agency pitch successfully from start to finish.

With this guide you'll discover:

  • The best media agency pitch process for your brand
  • Your essential RFP checklist
  • How to effectively evaluate media agencies
  • How to maximise agency performance with an incentivisation scheme
  • 5 steps to negotiate the best deal with your agency
  • The benefits a media pitch consultant can bring to your process

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