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GET BETTER RESULTS FROM YOUR MEDIA AGENCIES.

We make working with media agencies easy - from consultancy to education, we are here to support you.

 

Partner with Abintus to accelerate your media transformation!

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OUR SERVICES

Our Media Management Services have been designed to address specific needs from different teams within your organisation.
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SERVICES FOR

PROCUREMENT

You are finding yourself needing to accomplish more with less, in a highly complex media ecosystem.

Driving savings and renegotiating agency contracts are not easy tasks, especially when using a traditional procurement approach.

We can help by giving you the skills, tools and expertise you need to drive savings successfully without compromising on the effectiveness of your media campaigns.

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SERVICES FOR

MARKETING

You need to understand the performance of your campaigns and focus on improving your marketing ROI.

Pressure is very high in terms of making sure you have the right media mix and the most effective and efficient media supply chain.

We can help by assessing your media performance, re-engineering your media management processes, and empowering your team with media management best practices.

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SERVICES FOR

C-SUITE

Advertising Media is a significant investment and a key driver of your business performance.

Delivering growth requires you to take a hard look at how you operate, and how you compare against industry best practices. It is therefore essential that you ensure that your media investments are being managed as effectively and efficiently as possible.

We can help by giving your teams the right skills, tools and expertise they need to manage your investment successfully.

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OUR SERVICES FOR PROCUREMENT

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The core of a transparent and successful relationship between an advertiser and its media agency is a well-thought-out contract.

It is extremely important that you ensure that your media contract promotes your best interests, deliver genuine transparency, and have the right mechanisms in place to incentize your agency for delivering above expectations, or to penalize them for delivering below expectations or not delivering on their commitments.

Using the Abintus App, you can establish whether you have all the key clauses and key components of a best-in-class contract. Based on the results, you will be able to implement the changes required to ensure your media agency contract is as robust as it can be.

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The Agency Contract Design package by Abintus has been developed to provide advertisers with the ability to design their own best-in-class media agency contract template for them to use locally, regionally or globally.

Our package includes the following critical elements:

1. Access to two online courses on the Abintus Academy covering 'Media Agency Contracts' and 'Media Agency Landscape' for all key stakeholders involved in the process.

2. Contractual requirements assessment working with your key stakeholders and your legal team.

3. Based on the results of our evaluation, we will provide you with your own tailor-made media agency contract using our best-in-class clauses and schedules for your review.

4. As many alterations as needed to make sure you are fully satisfied with your media agency contract template.

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The Media Agency Contract Renegotiation package by Abintus has been developed to provide advertisers with support in designing and implementing an improved and updated contract with their media agency.

Our package includes the following critical elements:

1. Access to two online courses on the Abintus Academy covering 'Media Agency Contracts' and 'Media Agency Landscape' for all key stakeholders involved in the process.

2. Our best-in-class media agency contract template, with all its related schedules and appendices.

3. Overview and recommendation of the best remuneration model suitable to your needs.

4. Draft PRF/PRIP scheme to get the very best out of your agency relationship, including agency commitment templates, recommended KPIs and methodology documents.

5. Our benchmarks for agency fees, digital technical costs, and AVBs.

6. Our support during the renegotiation phase (or negotiating with your agency on your behalf).

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The Media Agency Pitch Management package by Abintus is unique in the marketplace. 

Rather than conducting the media agency pitch on your behalf, we provide advertisers with all the support they need to run a media agency pitch in-house successfully.

This approach allows advertisers in delivering a media agency pitch successfully, using best-in-class process and materials, at a significantly much lower cost than using an external pitch consultancy.

Our package includes the following critical elements:

1. Access to three online courses on the Abintus Academy covering 'Media Agency Pitch Management', with a straightforward step-by-step process, for all key stakeholders involved on the pitch project.

2. Our best-in-class media agency contract template, with all its related schedules and appendices.

3. Overview and recommendation of the best remuneration model suitable for your needs.

4. Draft PRF/PRIP scheme to get the very best out of your agency relationship, including agency commitment templates, recommended KPIs and methodology documents.

5. Our benchmarks for agency fees, digital technical costs, and AVBs.

6. Our support during the negotiation phase (or negotiating with your agency on your behalf).

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The Agency Performance Tracking package by Abintus has been developed to provide advertisers with the ability to track and monitor their media campaign investments and KPIs near real-time.

Greater media data visibility produces better media investment control and decisions.

Our package includes the following critical elements:

1. Collection of all agency media documents (media plans, post-buy reports, invoices) and all advertiser media documents (media briefs, POs, invoice payments) through our secured shared drive every month.

2. Creation of your own proprietary media intelligence database, updated monthly.

3. Online dashboard reporting of all clean and validated media data allowing you to assess your agency performance with near real-time alerts and insights so you can react a lot quicker when issues are identified.

4. Internal and external benchmarks.

5. Intelligent recommendations and decision support.

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Media Agency Contract Compliance Audit by Abintus allows advertisers to validate whether their media agency has been compliant with their contract.

This service is essential when your media agency has provided you with pitch guarantees and commitments as part of your contractual terms.

It ensures you are getting the media inventory you paid for, at the agreed price and quality.

It also includes a concession recovery service for any non-compliant issues detected by the audit.

 
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WHY CHOOSE ABINTUS?

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OUR SERVICES FOR MARKETING

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Independent Media Review (IMR) by Abintus is a comprehensive diagnostic assessment designed to secure improvements with regards to Media Performance.

We review and assess the overall cooperation between yourself and your media agency, conduct a robust evaluation of your media activities and provide recommendations for improvement.

The critical differences against traditional media auditing services are as follows:


1. Your media agency is not involved in the process. We collect all the required information from you, the advertiser.


2. We not only looking into your media agency performance but also your own, as an advertiser. We assess how you manage media internally, from media briefing to agency invoices reconciliation.


3. We conduct a set of interviews with your key stakeholders to understand the context behind the findings of our review fully. This part of our process is critical to ensure our recommendations will be suitable for your organisation.

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Media Management Process Re-engineering (MMPR) by Abintus is a business management strategy focusing on the analysis and design of workflows and business processes within an advertiser.

It is aimed at helping advertisers fundamentally rethink how they work internally and with their media agency partners in order to improve media performance, media accountability, and become a best-in-class advertiser.

It usually covers the following steps of the media management process:

  • Media Briefing

  • Media Strategy

  • Media Planning

  • Media Monitoring

  • Post Campaign Reporting

  • Agency Invoices Reconciliation

  • Media Tracking

  • Media Auditing

  • Media Performance Measurement

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Transform your team with media management skills using the Abintus Academy.

Advertising media is a complex ecosystem. We created the Abintus Academy to help you and your team cut through this increasing opaque and confusing ecosystem, and teach best-in-class media management skills to help you maximize your return on advertising spend.

Our courses include online videos lessons which have been designed using the ADDIE educational model for effective transformation.

All our proprietary tools and best-in-class templates are included and can be downloaded to support your team in implementing changes fast.

Our coaching sessions with our experts via conference call platform can support your team throughout their media transformation.

 Virtual workshops  can be implemented at scale to turn theory into practice and test your team's newly learned media management skills.

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Media performance measurement is about applying advanced analytical techniques to attribute and forecast the impact of your media investments - and many other factors - on your business performance.

Insights from this process are then used to optimise your future media investments in both traditional and digital media channels, in order to drive improvements to your Return On Advertising Spend (ROAS).

The Media Performance Measurement package by Abintus has been developed to provide advertisers with support in designing and implementing a media performance measurement program in-house.

Our package includes the following critical elements:

1. Access to our online course on the Abintus Academy covering 'Media Mix Effectiveness' for all key stakeholders involved in the process.

2. Overview and recommendation of the best media performance measurement model suitable to your needs.

3. Assessment of the quality of the media and business data required for the program, and recommendations to make your data suitable.

4. Support in implementing the suitable technology internally and recruiting the additional resources required to run the program in-house.

5. Test drive your newly implemented capabilities by using an hybrid approach and validate whether your modelling and analytics capabilities are performing as expected.

 
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OUR SERVICES FOR C-SUITE

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The Abintus Media Transformation Program is the adoption of media management expertise and best practices to transform the way your business manages your advertising efforts and starts delivering optimal business results.

There is now a vital requirement for advertisers to get the knowledge and practical tools they need to reassert control over their advertising media spend. And in doing so, to define how they need to engage with the various players along the media value chain.

Ideally led by the CEO, in partnership with CMOs, CFOs and other senior leaders, media transformation requires cross-departmental collaboration.

And without the right guidance and experience, it is all too easy to rely purely on your media agencies to drive the successful implementation of your advertising campaigns.

Abintus provide advertisers with the knowledge and direction necessary to deliver your business strategy and lead the transformation.

We also define our clients' overall media transformation strategy and engineer a plan of action designed to deliver in the long term and on their business objectives. 

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Transform your team with media management skills using the Abintus Academy.

Advertising media is a complex ecosystem. We created the Abintus Academy to help you and your team cut through this increasing opaque and confusing ecosystem, and teach best-in-class media management skills to help you maximize your return on advertising spend.

Our courses include online videos lessons which have been designed using the ADDIE educational model for effective transformation.

All our proprietary tools and best-in-class templates are included and can be downloaded to support your team in implementing changes fast.

Our coaching sessions with our experts via conference call platform can support your team throughout their media transformation.

 Virtual workshops  can be implemented at scale to turn theory into practice and test your team's newly learned media management skills.

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3 WAYS WE CAN GET STARTED TOGETHER...

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Media Training

Knowing media management best practices is a key part of your media transformation. 

That's why we have created the Abintus Academy.

Experience for FREE how it can help you and your team become media savvy in a record time.

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Option 2

Agency Contract

Understanding the strength and competitiveness of your media agency contract is essential.

 

That's why we have created the Abintus Application.

Evaluate in minutes your media agency contract using our FREE Self-Assessment option.

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Option 3

Media Audit

The first step of any robust transformation program is a  diagnostic assessment.

That's one of the key services of Abintus Consulting

Assess your media performance using our very popular 'Independent Media Review'.

FREE E-BOOK

 

The Media Transformation Guide

Media Transformation is a process to grow brand value, operational efficiency, and business impact.

Discover our 5 Step Process on how to implement a media transformation program within your organisation, and witness breakthrough media value come to life!

It will be worth your time because you will be getting guidance from a team of independent media advisors who have a proven process and have done it many times. It is the shortcut to getting the results you want in the quickest and cost efficient way possible.