We help advertisers build better media agency partnerships
Abintus is a boutique global media agency pitch consultancy with independent auditing capabilities. Built by industry veterans who believed advertisers deserved a different kind of pitch consultancy.
Great brands we work with
OUR SOLUTIONS
Whatever your media agency challenge, we can help.
Your Challenge
I’m considering a media agency pitch, but don’t know where to start.
I need to run a media agency pitch, but lack the expertise and resources.
I need to ensure my media agency delivers on its pitch promises.
Our Solution
PRE-PITCH PREPARATION
We assess your current agency relationship, identify opportunities for improvement and define your future requirements, ensuring you enter the pitch process with clear objectives and the evidence needed to make informed decisions.
Our Solution
AGENCY PITCH MANAGEMENT
We manage your agency selection process from strategy to contract negotiation, helping you find the right partner and secure the best possible agency commitments needed for a successful, long-term relationship.
Our Solution
POST-PITCH GOVERNANCE
We independently monitor your agency’s performance and commitments throughout the year, identifying potential shortfalls early and enabling corrective action to ensure negotiated promises translate into measurable results.
Facing an agency review or a relationship decision?
Talk to us before you go to market. Book a free one-hour consultation:
SERVICES
Prepare. Pitch. Govern.
PRE-PITCH PREPARATION
Every pitch needs preparation. Not every pitch needs a full audit. We establish the independent evidence you need to separate symptoms from causes, from a focused needs assessment to a full Holistic Media Audit. Our audits can also be commissioned on their own, whenever you need an independent view.
AGENCY PITCH MANAGEMENT
An agency review is one of the most powerful moments to reset your media agency relationship. We design and manage it end to end: process design, RFI and RFP, agency evaluation, operating model, commercial benchmarking, negotiation and contract. Marketing gets the right strategic fit, capabilities and talent. Procurement gets a defensible process, competitive commercials and measurable commitments.
POST-PITCH GOVERNANCE
Commitments made in a pitch only matter if they are delivered. Relying on your agency to report on its own performance is like asking it to mark its own work. We govern the relationship independently, tracking performance, PRF and commitments in flight, whether or not we managed the pitch.
WHY ABINTUS
Why advertisers choose Abintus
Pitch-led Expertise
We focus on helping advertisers make better agency decisions, combining specialist pitch management with independent auditing capabilities.
Better Operating Models
We design agency relationships around your organisation, ambitions and ways of working, not the other way around.
Accountability Beyond Appointment
Our involvement can continue after agency selection, independently verifying commitments and monitoring performance.
Marketing and Procurement Aligned
We balance strategic fit, talent and capabilities with commercial competitiveness, transparency and contractual protection.
Senior Specialists, From Within
Senior consultants with over 20 years' experience work as an extension of your team, when your people are stretched and the decision matters most.
Truly Independent
We work exclusively for advertisers. Our advice is independent, objective and free from agency interests.
TESTIMONIALS
What our clients say
"We were missing expertise when it came to media buying and media planning. Working with Abintus, we’ve been able to identify critical insights, allowing us to be more efficient going forward. But beyond that, we’ve really been able to step up the level of professionalism when it comes to media buying capabilities."
Colin Kavanagh
Chief Marketing Officer - Pernod Ricard EMEA & LATAM
"Prior to working with Abintus, we struggled with a number of challenges - there was no real transparency and insight into the performance of our media. Also, we had a hard time to really audit what our media agency was doing for us across markets. Abintus educated us and made us less dependent on media agencies. I really feel they are part of our team and not an external firm.”
Bob van der Beek
Group Commercial Director - Stage Entertainment
“Abintus helped to improve the media management process from the beginning. What I realised is that improving media management and the results is not only on the agency side, it also starts with us. So it starts with defining the right process, giving the right briefing, asking the right questions, and then enabling us to guide and steer the agency in the best and most professional way. Abintus delivered the skills and knowledge to improve our media skills in house. This is a more long term, more sustainable approach.”
Armin Haery
Marketing Director DACH - Kao Corporation
RESOURCES
Insights on media agency partnerships
Ready to learn more?
Changing agency is not always the answer. Changing the relationship may be. Whether you are preparing for a review, running one or holding your agency to its commitments, share your details and we will be in touch.


