Agency Pitch Management
We design and manage local, regional and global media agency pitches from start to finish, helping advertisers select the right partner, establish effective operating models and secure the strategic, operational and commercial commitments needed for long-term success.
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WHY ABINTUS
More than an agency selection. A better agency partnership.
A pitch process designed around your needs
We start by understanding your business, operating model and future requirements, designing a pitch process that addresses what really needs to change.
The right balance of strategy and value
We balance Marketing priorities such as capabilities, talent and innovation with Procurement priorities including competitive commercials, transparency and contractual protection.
Senior expertise, working from within
Our senior specialists work as an extension of your team, managing the entire process and keeping stakeholders aligned, informed and engaged.
Independent evidence. Informed decisions.
Funded exclusively by advertisers, we combine independent media agency intelligence, auditing expertise and commercial benchmarks to support objective agency evaluations.
HOW WE HELP?
By managing every stage of your media agency pitch.
A successful agency pitch is about more than selecting a new partner. We combine market intelligence, rigorous evaluation and commercial expertise to help you make informed decisions, negotiate stronger agreements and build better agency partnerships.
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Tailored media agency review strategy
We design a structured, transparent agency review process tailored to your objectives, stakeholders, markets and timelines.
Clear requirements and a compelling RFP
We translate your business objectives and operating-model requirements into a clear, comprehensive RFP that enables agencies to develop relevant, differentiated proposals.
Robust media agency contracts
We provide a proprietary and comprehensive media agency contract template, tailored to your requirements, with clear obligations, transparent terms and measurable commitments.
The right agency remuneration model
We evaluate remuneration options and recommend a model that aligns agency incentives with your business objectives, scope of work and performance expectations.
Performance-related incentives
We design fair, measurable performance-related fee schemes that reward delivery, reinforce accountability and align agency performance with your priorities.
Independent performance and commercial baseline
We establish a clear baseline of your current agency arrangements, media performance and commercial terms to support informed decisions and meaningful comparisons.
Measurable agency commitments
We secure clear strategic, operational and commercial commitments, supported by agreed measurement methodologies to ensure accountability after appointment.
Independent commercial benchmarking
We benchmark media costs and agency remuneration to assess competitiveness, identify opportunities and support evidence-based negotiations.
Objective agency evaluation framework
We develop transparent evaluation criteria with your stakeholders, balancing strategic fit, capabilities, talent, ways of working and commercial competitiveness.
Stakeholder alignment and communication
We coordinate stakeholders and participating agencies throughout the process, ensuring clear communication, consistent evaluation and timely decision-making.
Agency landscape assessment and shortlist
We assess the agency landscape using independent intelligence and market knowledge to identify partners best suited to your strategic, operational and geographical requirements.
Commercial and contractual negotiations
We manage negotiations to secure competitive commercials, transparent contractual terms and commitments that support a successful long-term partnership.
Committed to better pitching practices
As a signatory to the Pitch Positive Pledge, Abintus supports fair, transparent and efficient agency reviews that respect the time and resources of everyone involved.
We believe a well-managed pitch should create the foundations for a stronger, more collaborative agency relationship.
RESULTS
What does a successful agency pitch deliver?
BETTER FIT The right agency capabilities, talent and operating model for your business.
BETTER VALUE Competitive commercials, transparent terms and stronger contractual protection.
BETTER ACCOUNTABILITY Clear commitments, measurable performance and effective governance.
A successful pitch is about more than selecting a new agency or negotiating better commercial terms. It is an opportunity to establish the right partnership for your business, with the capabilities, operating model, incentives and accountability needed to deliver long-term value.
