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New report: How ready are agencies to help you decarbonise your media? Download free →
April 2026 · Primary Research · Free Report

How ready are agencies
to help you
decarbonise your media campaigns?

We surveyed 12 media agencies across WPP, Omnicom, Havas and IPG. The findings are more uneven than the industry would like to admit and the implications for your Scope 3 reporting are significant.

12 Agencies surveyed
5 Agency groups
3 Markets
WPP · Omnicom · Havas · IPG Worldwide 20 pages · Free
Free Download

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20 pages of research that will change how you brief your agency.

Which media agencies are ready for your CSRD questions
The engagement model that actually reduces emissions
5 questions to ask your agency this week
Report on its way

Now go ask your agency the hard questions.

The Media Sustainability Landscape Study 2026 is on its way. When you've read it, you'll know exactly what to ask and whether your agency can answer. If anything prompts a conversation, the Abintus team is always happy to talk it through.

Get in touch: hello@abintus.consulting

4% Of global CO₂ from digital advertising, more than aviation
67% Only report sustainability metrics when clients ask
20% Of clients request sustainable media solutions at all
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Why this report exists

Your media spend is already inside your Scope 3 report. Does your agency know that?

The EU CSRD means your media investment is now a legal reporting obligation, not a nice-to-have. We asked 12 agencies across WPP, Omnicom, Havas and IPG exactly how ready they are. The answer is complicated.

Get the free report →
Inside the report
Which agency groups have embedded sustainability, and which are improvising
The one client engagement model that actually works (and why agencies aren't adopting it faster)
Why carbon calculators are everywhere but measurements are still meaningless
The 5 questions to ask your agency before your next CSRD filing
20 pages Primary research Free

"Sustainable media is more efficient and effective."

— Chief Impact Officer, Havas UKI