Abintus Consulting has been appointed by Savencia Fromage & Dairy to manage the group’s global media agency pitch, consolidating its fragmented media investments under a single global media partner or agency group.
The appointment marks a significant win for Abintus and further demonstrates how boutique consultancies are increasingly being chosen over legacy players for complex transformation projects.
So why did Savencia break convention and choose Abintus over their incumbent? The answer lies in the complexity of the challenge.
A Need for Media Consolidation
Savencia, one of the world’s leading dairy groups, currently works with a variety of different media agencies across its key markets.
While this decentralised model has served local needs in the past, Savencia identified the opportunity to increase efficiency, consistency, and accountability across all regions by consolidating its media investments under a single global media agency model.
This strategic shift comes at a time when many global advertisers are re-evaluating how their media partnerships are structured.
The move to consolidate is not only about cost efficiencies. It’s about unlocking better value, aligning ways of working, and driving better performance from media investments across all channels and markets.
Although Savencia’s long-standing media auditor Ebiquity was invited to pitch, the group ultimately chose Abintus to lead this transformation journey.
The reason: this wasn’t a simple pitch from one global agency to another. It was a full media operating model redesign.
Abintus, as a boutique media consultancy, was judged better suited to handle the complexity of this assignment.
With a proven track record in media transformation, the Abintus team brings deep expertise in managing media agency consolidation projects and tailoring its approach to each client’s unique operating model, challenges, and goals.
Unlike traditional audit firms, Abintus combines strategic advisory with hands-on pitch execution, ensuring that every step of the process (from stakeholder alignment to agency evaluation and contract negotiation) is rigorously managed with the client’s long-term interests in mind.
Abintus has been tasked with managing every stage of the global media agency selection process, including:
Designing and managing the entire RFP process
Identifying the most suitable media agency networks using COMvergence
Building a best-in-class media agency contract, including clear accountability mechanisms
Defining global and local media governance principles
Supporting stakeholder engagement across all Savencia markets
Leveraging benchmarks and proprietary tools to drive better outcomes
The objective is not just to select a new media agency but to lay the foundations for a stronger, more transparent, and performance-driven media partnership that can scale globally while respecting local nuances.
Savencia’s decision to choose Abintus over a larger, more established media auditor signals a broader trend in the industry: advertisers are seeking more tailored, flexible, and transformation-driven partners.
Boutique consultancies like Abintus, which combine global media expertise with agility and hands-on senior involvement, are becoming the go-to option for clients looking to rewire how they work with media agencies.
As Philippe Dominois, CEO and Co-Founder of Abintus, explains:
“We’re thrilled to support Savencia on this important journey. It’s a complex but exciting brief, and we look forward to helping them build a future-ready media agency model that delivers real value—globally and locally.”
About Abintus
Abintus Consulting is a boutique global media consultancy empowering advertisers to transform how they manage their media investments.
With operations in over 60 markets and a suite of media transformation services (from holistic media auditing to media agency pitch management and performance tracking) Abintus works as an extension of client teams to help them get more value from their media agency partnerships and drive smarter business growth.