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Abintus Delivered €1.4M in Media Savings for Bitpanda Germany

When Crypto then Bitpanda

Industry

Financial Services

Challenge

Bitpanda, one of Europe’s fastest-growing investment platforms, needed to appoint a new media agency for its TV planning and buying needs in Germany. But Bitpanda had to be live on TV within just two months. The challenge was to run a full, competitive pitch process under extreme time pressure while still being able to go on air under improved terms and conditions.

Results

Abintus designed and led a two-stage pitch process that allowed Bitpanda to go live on TV within two months under improved commercial and contractual terms. After a pre-selection from six to three agencies, each finalist was asked to plan and buy a third of the live TV campaign as a practical test. This real-market exercise gave Bitpanda direct insight into each agency’s performance and ways of working.

Key Service(s)

Pitch Management

www.bitpanda.com
28%
% Savings
€5.0M
Net Media Budget
€1.4M
Savings Secured
4
Months

"Abintus brought creativity, agility, structure, transparency, and real financial results. Their agency pitch process gave us full confidence that we chose the right agency partner."

Maik Brodowski

Head of Europe

Bitpanda.jpg

About Bitpanda

Bitpanda is one of Europe’s leading investment platforms, enabling users to invest in cryptocurrencies, stocks, and precious metals through a simple and secure digital interface.

Founded in Vienna in 2014, the company has expanded rapidly across Europe and is actively building its brand through large-scale advertising and sport sponsorships, including partnerships in major football and NFL events.

 

The Challenge

Bitpanda Germany was working with a local media agency that had been appointed without a competitive pitch. Over time, the company grew uncertain whether the agency was delivering to expectations and decided it was time to address this.

The goal was to run a structured and competitive media agency pitch in Germany to secure better performance, stronger transparency, and improved commercial terms. Normally, such a process takes around six months from preparation to transition.

However, Bitpanda needed to be live on TV within just two months. The challenge was therefore to deliver a full pitch process under extreme time pressure, while ensuring the advertiser could still go on air under improved terms and conditions.

The Solution

Abintus designed and managed a two-stage pitch process that combined speed, structure, and real-market validation. The approach began with a pre-selection phase to shortlist six agencies down to three qualified contenders.

Each of the three finalists was then asked to plan and buy a third of Bitpanda’s live TV campaign as a practical test. This meant one agency handled the first two weeks, another the following two weeks, and the third the final two weeks. The same conditions applied to all, giving Bitpanda a direct and fair comparison of each agency’s planning, buying, and reporting capabilities.

After the campaign, Abintus assessed both the qualitative and quantitative results, including delivery accuracy, price performance, and transparency. The strongest performers were then invited to the final negotiation phase, where Abintus benchmarked and optimised all commercial and contractual terms to ensure maximum value for the advertiser.

This structured yet agile process enabled Bitpanda to appoint a new agency partner, Pilot, within record time while maintaining full control, fairness, and transparency throughout.

The Results

The process allowed Bitpanda to go live on TV within two months under improved commercial and contractual terms. By combining a live campaign test with structured negotiations, Abintus delivered hard savings achieved during the pitch process itself, not just theoretical estimates or future promises.

Pilot, an independent German media agency, was appointed as the new partner for its transparency, agility, and consistent performance. Through detailed benchmarking and negotiation, Abintus reduced agency remuneration and improved TV pricing across major networks including Pro7, RTL, SAT.1, and Vox.

These combined improvements generated €1.4M in verified savings from Bitpanda’s €5M media budget during the pitch alone. Additional savings are expected for future campaigns as the new contract delivers ongoing transparency, accountability, and better buying conditions.