Guido Caruso joins Abintus as SVP Italy

We are pleased to announce that Guido Caruso has joined Abintus Consulting as Senior Vice President Italy on a part-time basis.

Guido will act as our exclusive local partner in Italy, leading our expansion in this key European market and helping advertisers improve the effectiveness, transparency and governance of their media investments.

His experience across media agencies, international companies and independent consulting is a strong fit with our mission to support advertisers in making better informed media decisions.

Media Agency & Advertiser Experience

Guido brings eight years of media experience covering media planning, media auditing and multi-market pitch management.

He began his career in media agencies, working at Havas Media and PHD Media between 2017 and 2020. During this time, he:

• Worked as a Digital Planner on clients such as Hyundai, FedEx, Iberdrola, SC Johnson, ManoMano and Bethesda
• Coordinated media audits for automotive brands
• Supported major media pitches in the beverages category, including work for Diageo

In 2020 Guido moved client-side and joined Pernod Ricard, where he spent five years in media leadership roles. As Media Manager he:

• Coordinated media pitches in Italy and Greece, and supported European-level pitches
• Oversaw media audits in Italy and collaborated with Abintus on key projects
• Led digital acceleration initiatives and the management of all media touchpoints end-to-end
• Supported cross-department upskilling on media and digital within Pernod Ricard

This combination of agency and advertiser roles gives Guido a practical understanding of how media decisions are made on both sides of the table.

A 360° View of the Italian Media Market

Since 2025 Guido has been working as an independent media consultant, advising advertisers and scale-ups on:

• Full-funnel media strategy
• Meta and Google campaign management
• Programmatic, DOOH and programmatic OOH (POOH) activity
• Performance-driven media planning across multiple channels

Originally from Salerno and now based in Milan, Guido combines a strong local understanding of the Italian market with a national and international perspective.

Having seen the Italian media ecosystem from three angles, agency, brand and freelance, he brings a 360° view of how to drive better value from media in Italy.

What Guido Will Lead at Abintus

At Abintus, Guido will:

• Represent Abintus as SVP Italy and exclusive local partner
• Lead business development and client relationships in the Italian market
• Coordinate media audit and pitch management projects locally, working closely with our international team
• Support media management training and upskilling for Italian advertisers

Guido already knows Abintus well from his time at Pernod Ricard, where we partnered on media pitches and media audits.

This new collaboration builds on that relationship and formalises our commitment to Italy as a priority market.

A Smarter Approach to Media Consulting

Abintus is not a traditional media consultancy. We are a media transformation partner.

Our name, which means “from within” in latin, reflects our belief that the best results come from improving the advertiser from within.

Our team is made up of former agency and client side professionals with real operational experience. We bring agility, collaboration and full independence to every engagement.

With Guido joining us as SVP Italy, we are strengthening our ability to support advertisers in Italy with independent, data-driven and practical media advisory, from audits and agency pitches to media management training and performance tracking.

Ready to Talk?

If you are an advertiser based in Italy and would like to review your current media set-up, benchmark your agency performance or prepare for an upcoming pitch, we would be delighted to talk.

Contact us or schedule a conversation and explore how Abintus can support your sustainability goals.